Go Inspire is an 'umbrella' corporation that unites a family of businesses offering a diverse range of marketing services, previously known as GI Solutions Group.

Following a significant acquisition into their group of companies, GI Solutions Group needed to create a common voice to speak to their customers and prospects. They wanted to convey their global purpose and position themselves as a group with ‘creative islands’, all cooperatively connected.

With an integrated range of services, including print production and management, data insights, campaign management and design, as well as big-name clients such as Tesco, Sky, PDSA and Cancer Research UK, it was important to promote their complete marketing services and connect with their different audiences.

Working closely with their management and internal stakeholders, and through a robust process of analysing data from customer research, competitor analysis and internal feedback, we have created a new parent brand, that connects all the business units under one brand name.

The result was the development of a new brand identity for Go Inspire, including a new logo, resonating visual identity, and the design of the new website, that enables them to achieve a consistent brand personality and simplify their group message.